A counterintuitive take on perseverance. Draws from sunk cost fallacy, grit research, and Bayesian reasoning to explore why strategic quitting is often the smarter (and braver) decision.
Category: Lean Marketing
High-signal, low-budget marketing systems for early-stage teams. This category focuses on rapid validation, messaging tests, channel experiments, and scrappy tactics that help founders and technical builders generate traction without large budgets.
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The Illusion of Statistical Significance: When “Winning” Tests Lose in the Real World
Explores how A/B test results often fail to replicate due to novelty effects, sampling bias, and misaligned success metrics. Bridge this with real-world CRO experience and behavioral noise.
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Thinking in Portfolios, Not Jobs: How to Experiment With Your Career
Applies experimental design and portfolio theory to career strategy — testing skill bets, time allocation, and optionality rather than chasing linear titles.
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