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Author: Atticus

The Science of Quitting: Knowing When Persistence Turns Into Sunk Cost

A counterintuitive take on perseverance. Draws from sunk cost fallacy, grit research, and Bayesian reasoning to explore why strategic quitting is often the smarter (and braver) decision.

October 21, 2025
The Hidden Cost of Certainty: Why We Overpay for Predictability

Concept: Explore ambiguity aversion — our tendency to prefer known risks over unknown ones — and how it shapes everything from product choices to career decisions.

September 6, 2023
The Illusion of Statistical Significance: When “Winning” Tests Lose in the Real World

Explores how A/B test results often fail to replicate due to novelty effects, sampling bias, and misaligned success metrics. Bridge this with real-world CRO experience and behavioral noise.

August 18, 2023
Signaling vs. Substance: What Really Gets You Hired in Data-Driven Roles

Unpacks how companies hire using heuristics and status cues (degrees, certifications, brand names). Uses signal theory and Bayesian updating to show how to build credible alternative signals.

July 27, 2023
The Psychology of Free: How Zero Changes Everything

Concept: Analyze zero-price effect and how removing cost distorts rational evaluation.

May 24, 2023
Thinking in Portfolios, Not Jobs: How to Experiment With Your Career

Applies experimental design and portfolio theory to career strategy — testing skill bets, time allocation, and optionality rather than chasing linear titles.

May 13, 2023
Beyond Conversion: Measuring Behavior Change, Not Just Clicks

Argues for a shift from surface-level metrics (CVR, CTR) to psychological impact metrics — habit formation, attention durability, and long-term retention. Perfect blend of experimentation + behavioral science.

January 20, 2023

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